As the sun rises on the 2017 Verizon Indycar Series and the cars hit the track for the first race weekend, we cant help but notice a specially shaped helmet.
On March 8th it was announced by INDYCAR that they would be teaming up with Disney Junior’s newest series “Mickey and Roadster Racers” to bring a new angle of family entertainment to this 2017 season.
Now while we wont actually see the famous mouse hitting the oval, it has been announced that Andretti Autosport driver Ryan Hunter-Raey will lead the teams latest promotional endeavor. Along with Hunter-Raey, we can expect to see Marco Andretti, Takuma Sato, and 2016 Indianapolis 500 champion Alexander Rossi involved in special “Mickey and the Roadster Racers Pit Stop” events at three of the IndyCar Series Races-the seasons inaugural race at the Firestone Grand Prix of St Petersberg on March 12, the Toyota Grand Prix of Long Beach on April 9th, and the 101st Running of the famous Indy 500 on May 28th.
“Mickey Mouse is such an iconic character that has been part of all our lives,” Hunter-Reay said. “He was a big part of my childhood, and now my three sons enjoy Mickey and his friends in ‘Mickey and the Roadster Racers’ which is entertaining and also includes important lessons for young kids. With this new show, Mickey and I have a lot in common – we both drive yellow and red race cars and we both carry the number 28.”
This partnership is announced just before the start of the 2017 season in an effort to increase youth viewership.
“We are excited to bring Disney Juniors ‘Mickey and Roadster Racers’ to the Verizon IndyCar Series” said C.J O’Donnell, IndyCar’s chief marketing officer. “The collaboration increases our appeal to a younger audience and adds new excitement as we kick off our 2017 season”
The collaboration will include several at-track family activities in the Disney Junior Kid’s Zone at al IndyCar Series events, surprise appearances at key races (i.e Indy 500), and unique digital content for fans, integrating an entire new magnitude of family cohesion and immersion into the sport.
“I’m really honored to have Andretti Autosport as part of this great Disney Junior activation,” said Michael Andretti, Andretti Autosport CEO and chairman. “My youngest children are huge fans of ‘Mickey and the Roadster Racers’ and I can’t think of a better way to start the 2017 season than with Mickey by our side.”
The first race of the season will kick off on Sunday March 12th at 12:00 PM EST, and it will be aired on ABC.
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